Playbooks for online stores, D2C brands, and marketplaces.
5 articles
Online stores lose sales to unanswered questions and abandoned carts every day. This guide covers the five moments AI actually helps an e-commerce business — cart recovery, stock questions, returns, and post-purchase follow-up — plus a real setup you can copy in an afternoon, using Sarah's boutique as a working example.
6 min read
An AI trained on your store's real product, order, and shipping data can answer the questions that fill most ecommerce inboxes the moment a customer asks. Here is how stores set it up in WaSMS, and where to draw the line for handoff to a human.
5 min read
A customer who doesn't hear from you after ordering will message asking where their order is — the single most repeated ecommerce ticket. Automatic WhatsApp order updates answer it before the question gets asked. Here is the setup, templates, and reporting.
3 min read
A WhatsApp product catalog puts your products, prices, and photos inside the same chat a customer is already in, so browsing and ordering happen without a trip to your website. Here is how to build one in WaSMS, and where payment and stock fit in.
3 min read
Create a free WaSMS account, connect your WhatsApp, and send your first message today.
Cart recovery emails sit unread in a crowded promotions folder while the sale quietly slips away for good. This guide covers a practical WhatsApp abandoned cart playbook — trigger timing, message templates by cart value, handling shopper questions with AI, and how to measure actual recovery rate with WaSMS.
12 min read